Don’ts of SEO..!

The topic for discussion today is to make you know the don’ts & the mistakes done in SEO. And this gives a clear idea of unethical SEO.

Every site owner wants to be at the top of the search rankings. Better search engine rankings mean more site visitors, which mean more business. Naturally, site owners look the site to get any one of the top ten placements on the main search engines – especially Google.

There are many optimisation techniques which claim they can guarantee placement in the top ten results. Obviously, they all work with varying degrees of success. However, while many popular strategies may get you short-term success and temporarily boost your rankings, some tactics can actually end up hurting your placement, resulting in penalties or outright banning of your site from search engines.
 
Invisible Keywords

Invisible keyword spamming is one of the tricks that come under Black hat. Using text that is the same colour as the background of a site, webmasters place "invisible keywords” on a site to increase the instances of targeted search terms and artificially inflate the relevance ranking for a particular search. It's a common trick used by adult sites and Internet casinos. A similar tactic involves placing the keywords in a very small, sometimes unreadable font size at the bottom of a page.

Why you shouldn't do it:

1. Search engines are starting to scan for this automatically and penalize by dropping them from the database for a specific period of time.
2. This Come under Black Hat Technique. Read More…

 
Repeating Keywords Excessively

Regular occurrence of a keyword for a page is supposed as high relevance to that search term. If a search user is looking for a page about dog grooming, ideally a page that's highly related to SEO will repeat the phrase "SEO" with a high amount of frequency. The keywords may also be packed in via invisible text, mentioned above.

Why you shouldn't do it:

1. This may be a good idea in theory, but it is regularly abused. Directory editors frown on this technique, and your site could be banned from a directory if noticed.

Completely Irrelevant Keywords

The keywords for a page which actually relate to the site content, causing a page to show up in the rankings for a common search term and trick visitors into clicking on the link.

Why you shouldn't do it:

1. Many search engines consider this spam

Link Farms

Link Farms are pages that consist of links to other pages but fail to offer any kind of useful content. Site owners typically place their links on farms to artificially boost linking popularity and thus rankings on sites like Google.

Why you shouldn't do it:

1. The major search engines are starting to crack down on link farms by scanning for linking patterns that analyze inbound links to a site, and in some cases it can hurt your page rankings to be on a link farm.

Hidden Links

Invisible links are hidden in images or in text on pages and exist for the benefit of the spider rather than the user. The idea behind them is to provide additional links within the page for the spider to find and index or to artificially boost link popularity.

Why you shouldn't do it:

1. This is another attempt to trick search engines that many frown upon and will ban you for if you are caught.
2. This comes under Black Hat Technique.

Cloaking or Using Redirect Pages

Cloaking is a technique by which you can show one page to your visitors and one page to the search engines.

Why you shouldn't do it:

1. Site owners could create a page to optimize a site for terms that are not actually relevant to the content. Search engines are very much against to this technique and if they detect you using it, they may ban your site, which eliminates your rankings entirely.
2. This comes under Black Hat Technique.

Oversubmitting Site to Search Engines

Submitting the site frequently as weekly or daily to crawlers which have already indexed your site.

Why you shouldn't do it:

1. More is not better for submissions to search engines. Submitting multiple times is a waste of time and has no bearing on your search rankings. Most search engines simply delete multiple submissions, and they may end up ignoring or block your site.

Conclusion:

Many of the above tactics temporarily increase page rankings to site till the crawler finds the unethical SEO. You don't want to have people visit your site because you tricked them into it by outwitting the search engines. You want them to visit because the content of your site is interesting and relevant to what they were looking for.

"So be the best to play by the rules to gain traffic in the right way" 

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