Highlighting Keywords..!

Bolded keyword in a title helps you in the ranking of the page.

Keywords in bold/italic/emphasized/h1 definitely help in improving rankings. Since making them bold is nothing but highlighting. And so the highlighted text will be watched by the Crawlers.

Note:   Do NOT use them everywhere the keyword appears. An emphasized keyword for that page can be repeated for about 1-6% of the total words in that page.

                           Make the keyword bold if it comes at the "start" of a paragraph or in the "middle" of the paragraph.

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