SEO Services
Search Engine Optimisation (SEO) is an online marketing strategy to increase sales leads and quality traffic to a designated website and associated pages. Below are some of the key improvements that are achieved with a M-organic SEO strategy.
- Increase quality and quantity of traffic
- Improve SERPs (Search Engine Results Positioning) for chosen keywords
- Increase alternative routes for potential traffic other than Search Engines
- Increase brand awareness
- Increase credibility of services
With Google being the No.1 place to search for a new service or product, and natural listing receiving 4 times as many hits than Pay Per Click (PPC), SEO is the most effective form of online marketing. A No.1 position will capture 40%-50% of the traffic and 95% within the first page, so you can’t afford to be floating around the 2nd & 3rd page for the popular and relevant keywords for your business.
SEO is a longer term marketing strategy as it takes at least 3 months before significant results can be seen. After this short period it will soon out perform any PPC campaign.
SEO comprises of a range of techniques performed to improve the quality and quantity of traffic to a designated website. This traffic will predominantly come from organic search engine results pages for targeted keywords, but will also come from a wide range of links created as a part of the SEO process.
Keyword Analysis
Keyword Analysis is the first and foremost important part of any SEO campaign strategy. The keywords must be highly relevant to your potential customers needs while being a popular search term. The most important and relevant keywords are selected with which the whole site is to be optimised for. Inner pages are then specifically optimised for the keywords most relevant to that page. The fundamental aspect of a strong SEO campaign, is selecting a variety of keywords with respect to relevance, competition and budget.
On-site SEO
For a simpler website “On site SEO” will consist of carefully, manually optimising the following aspects in accordance to the bespoke strategy created specific your businesses needs.
- Meta Tags (Title, Keywords & Description)
- Keyword distribution and content suggestions
- Alt image text
- URL naming
- HTML site mapping
- Plus more...
For more complex websites such as Web 2.0 and Ecommerce, the above items are managed and created by automated script. There are other aspect which can have a huge impact on sites, some are as follows.
- Strategized URL Silo Architecture
- Dynamic XML Sitemap
- Clean (Script free) URL’s
- Auto generated internal linking (within written content)
- Social Bookmarking Tools
- Intelligent Tagging
- Facebook & Myspace Apps
- Search logging & Automated popular results page generation
- Plus more...
Off-site SEO
Off-site SEO is essential to have maximum effect, gaining top positions for popular & relevant keywords. This will mainly consist of Link Building techniques and Web 2.0 page creation, significantly increasing page and site relevance and ranking. To learn more see our, Link Building Services page.