Article Exchange..!
Basically, you put an article about a website on your page and in return the website puts an article about your website on their.
There are quite a few benefits.
- If a search engine finds an article about your website, it increments a value associated with your website.
- More number of articles found about your site increases your page rank, What Google considers is the fact that somebody actually wrote something about your website.
For Google this means that you have valuable content. Plus the article might have multiple links to different pages on your website and they are written by human; not generated links by a machine from a link farm.
In short, Articles are free to submit & provide one way links to your home page of your site. You publish someone's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop, with a link back to your site. You both have content. You both get high quality links. And that too to the important pages of the site.
