Black Hat SEO

BlackHat SEO is trick to cheat search engine to get fast website popularity through search keywords like hiding keywords in CSS and Java Script, doorway pages, cloaking… I.e. this is a technique that is used to get higher search rankings in an unethical manner such as

• Breaks search engine rules and regulations
• Presentation of content in the site in an unethical manner that cannot find by the search engine spiders and also the users.

• Using these kinds of techniques tends to bring down the general trustworthiness of your site.
• Black hat SEO is fast but temporarily wins and white hat SEO slow but permanently wins.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text coloured similar to the background, in an invisible or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Doorway pages: These are simple HTML pages which are programmed to visible only for the search engine spiders.  This is used to get higher page ranks which are mainly aimed towards the search engine spiders. As when the searcher lands on it, at that instant it will redirect to the “Real” site.

Why the Doorway pages are used?
    For ex: If a site is based on the flash design, this may attract the visitors, but not the search engine spiders. By the way this gives the less importance by the search engine algorithm. To avoid this problem the webmaster of the site has 3 possible ways to correct the problem.

• By compromising with the search engine and removing the features that are not appreciated. This means, increasing the amount of plain text on the page and in some cases can also require a complete redesign of the site. The disadvantage with this is the wastage of time and money, but it is recommended by the SEO professionals.
• The second way is to go with the CLOAKING. This requires quite a bit of effort from the webmaster as it needs continuous maintenance with setting up the system, so this solution also has its own problems.
• The third way is to add the external pages to the site called DOORWAY Pages. This is probably the easiest and fastest solution to acquire the higher page ranks. 

What's Wrong With Doorway Pages?
    Black Hat SEO is a tempting technique which actually works temporarily until these sites get banned. This is nutshell which uses bad SEO. For ex: This include the building the invisible text. These days, the search engines spiders are becoming more intuitive, and doorway pages can be ignored, or even banned altogether.

Tips to make good Doorway pages..!

• Try to make the doorway pages look as they were a part of your site.
• Don't include a "click here" button or redirect, instead add your site's navigation menu on the doorway page and let users use it to get to your actual site.
• If you absolutely have to redirect people, always use an external JavaScript redirection script instead of META refresh tags.
• If you use doorway pages, don’t go with the hundreds of pages... Keep limit to the number of doorway pages.
• If you make doorways that are specifically optimized to match the algorithm of one search engine, use a Robots.txt file to prevent other search engines from grabbing the page.

How doorway pages look like? Click here to have a clear idea.

2. Cloaking: Page cloaking is a technique by which you can show one page to your visitors and one page to the search engines.
            Click here to know about Cloaking.

3. Invisible Text: This is the content of text that consists of the list of keywords in the white text with white background. This is used to attract the search engine spiders.
              Note: This is also shown in the video present in the point 1.

4. Keyword Stuffing: Forcing the list of many keywords in the content of your page. To avoid this make sure to learn how to find and place keywords and phrases the right way on your Web site.

Download This Tutorial in to PDF: