Ethical SEO vs Unethical SEO

Unethical SEO is fast and will temporarily win, where as Ethical SEO is slower but will always win in the long term.

Ethical SEO (aka White Hat SEO) is achieved by following the rules and regulations of the search engines. Ethical SEO is the only way to ensure long term success.

Unethical SEO (aka Black Hat SEO) uses various methods to trick search engines in believing that a site is highly relevant to the targeted keywords. Unethical SEO is the fastest way to increase traffic on the short term. All search engines are wise to Unethical SEO and will ultimately result in getting a website black listed.

To know more about Black Hat SEO, Click here..!

Differnces between Ethical & Unethical SEO:

Ethical SEO

Unethical SEO

Ethical SEO ‘aka’ White Hat SEO
Ethical SEO uses “legal’ techniques.
Ethical SEO takes longer to see results.
Ethical SEO result will remain in search engines for a long time.
Ethical SEO has a realistic proportion of keywords and the content is readable
Ethical SEO displays all the keywords
Ethical SEO techniques may include
- Directory submissions
- Social bookmarking
- Blog commenting
- Forum posting

Unethical SEO ‘aka’ Black Hat SEO
Unethical SEO uses “illegal’ techniques.
Unethical SEO takes little time to see results
Unethical SEO will result in the website being Black listed
Unethical SEO has an unrealistic proportion of keywords and the content is unreadable
Unethical SEO hides large number of keywords
Unethical SEO techniques may include
- Doorway pages
- Cloaking
- Invisible text
- Keyword stuffing

Unethical SEO is fast and will temporarily win, where as Ethical SEO is slower but will always win in the long term.

Now having read this information and you believe you may be using Unethical SEO, we strongly advise that you reassess your Organic SEO strategy. If you site becomes black listed it may need to register another domain name and then it will take 3-6 month to regain your current position (not to mention all the reprinting of your physical marketing material).

Download This Tutorial in to PDF: